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c-store, convenience store, Convenience, Convenient Store, c-store consultancy,c-store consulting, c-store consultant,c-store consultants, Convenient Store Consultants, gas stations, marketing strategy, marketing plans

Frank Wirth

Business History
Marketing and communications leader with over eighteen years of broad-based packaged goods/retail experience. Expertise in developing effective long-term strategic marketing plans for major consumer goods companies and retail organizations. Managed the implementation and development of short-term plans that generated significant sales increases while reducing training/in-store costs.

EXPERIENCE

2002 - Present
b2b SOLUTIONS, LLC, Lake Forest, Illinois
Full service consulting company for retailers and suppliers to retail firms.

Principal, Strategy/Marketing/Merchandising
Responsible for developing effective client marketing/store profit and positioning plans. Areas of expertise include advertising and promotions, market research, marketing plans, merchandising, new store/new product development, long range strategic planning.

1998 - 2002
ROUNDTREE CAPITAL CORPORATION, INC., Santa Barbara, California

Roundtree Capital Inc. is an investment capital corporation that owns/operates a variety of businesses nationwide with revenues of over $700 million in 1998. The company specializes in asset development, financial revitalization, turnarounds, acquisitions and sales of medium to large United States based corporations.

Chief Marketing Officer
Responsible for the creation, implementation, evaluation of short/long term strategic plans, advertising and promotions, market research, corporate/business unit positioning, information systems, turnarounds, acquisitions and top/bottom line profits.

1994 - 1997
Convenience Retail Associates, Lake Forest, Illinois
Full service consulting company for retailers and suppliers to retail firms. b2b Solutions predecessor company.

1990 - 1994
AMOCO OIL CORPORATION, Chicago, Illinois
A $9.2 billion division of Amoco Corporation that operates 9,600 retail units in 30 states

Marketing Director, Convenience Retail Strategies, Planning and Programs
Directed all aspects of marketing programs, annual profit responsibility for corporate stores of $55 million. Total responsibilities included long-term planning, corporate positioning, special project management, national promotions, negotiations and advertising.

1984 - 1990
THE SOUTHLAND CORPORATION, Dallas, Texas
7-Eleven Stores, leading convenience store and gasoline marketer with $7.5 billion sales and 7,000 franchise/corporate stores in U.S. and Canada. Licensees worldwide.

Group Product Manager, Core Commodities (I987 to 1990)

Directed all aspects of marketing programs for $5.1 billion sales. Total responsibilities included creative approval/positioning direction, negotiations with major suppliers, program development and implementation, promotions and planning relative to long-term strategic direction.

Senior Product Manager, Cigarettes, Beer and Soft Drinks (I986 to I987)
Managed and developed the marketing/merchandising activities for the three largest categories.

Promotion Manager (1985 to 1986)
Managed promotions for proprietary 7-Eleven products. Responsibilities included property negotiation, fees, agency management, legal, incentive development and public relations.

Product Manager, Electronic Services (1985)
Responsible for negotiation/placement of Automatic Teller Machines (ATM's) including all related marketing activities.

1980 - 1984
SCHERING-PLOUGH, INC., DR. SCHOLL COMPANY, Memphis, Tennessee
The world's largest producer of foot care/foot comfort and exercise footwear products.

Group Product Director (1982 to I984)
Administered advertising/promotion/marketing budgets for three products groups with profit/loss responsibility for $65 million in gross sales. Served as Marketing Director for Hospital Products.

Product, Marketing, and Advertising Manager (1980 to 1982)
Profit and loss responsibility for seven diverse foot care product lines including new products totaling $60 million. Developed and administered $8 million advertising/promotion budget.

I977 - I980
JORDAN/TAMRAZ/CARUSO ADVERTISING, INC., Chicago, Illinois
A regional advertising agency with $25 million in billings, concentrating on retail accounts.

EDUCATION

PROFESSIONAL