c-store, convenience store, Convenience, Convenient Store, c-store consultancy,c-store consulting, c-store consultant,c-store consultants, Convenient Store Consultants, gas stations, marketing strategy, marketing plans


Business History
Retail and marketing expert with over 14 years of experience gained in public and private sectors with extended exposure to convenience store marketing, category management, project management, CPG consulting and account management.


b2b Solutions, LLC, Lake Forest, Illinois
Full service consulting company for retailers and suppliers to retail firms

Consulting Partner, 2012 to Present
Responsible for creating working with clients on of business development and brand representation services to established and new to the market manufacturers.

COAST BRANDS GROUP, LLC Newport Beach, California (2010 – 2012)
Coast Brands Group is an 11-employee brand representation, business development and consulting start-up

National Account Manager, Convenience Channel,Chicago, Illinois (2011 – 2012)
Promoted to deliver headquarter account leadership to key national convenience chains to maximize sales in -3500+ stores

  • Negotiated, secured and executed a 1.5 MM contract with the national convenience chain for an exclusive placement of a new to market beverage which delivers 1/3 of company's total sales revenue 2012
  • Developed manufacturer clients' pricing, sales and marketing strategies which doubled the company's convenience channel sales 2011-2012
  • Executed regular business performance and distribution reviews and analyzed promotion strategies, using internal and syndicated data to optimize sales
  • Ensured retailer satisfaction by managing distributor relationships resulting in higher product availability at the store level; launched 3 beverage brands in Q1 2012

Director of Sales, Convenience and Drug Channels,Newport Beach, California (2010 – 2011)
Hired to develop relationships with a variety of retailers with the charge of identifying, securing and growing the business with the new customers

  • Initiated structured approach and created brand positioning strategies for each of manufacturer clients
  • Responsible for developing strategic relationships with new customers which resulted in distribution to 12 new retail clients representing -1,500+ stores
  • Collaborated with regional sales managers, distributors and manufacturers to create tactics resulting in reduced out-of-stocks

BRITISH PETROLEUM/ARCO/ampm Convenience Retail, La Palma, California (2005 – 2010)

Category Manager & Buyer, Alcoholic Beverages (2009 – 2010)
Promoted to handle pricing strategies and dozens of promotions annually while ensuring field execution for the $140MM Alcoholic Beverage Category

  • Managed category performance, budgets, forecasts, and contracts
  • Presented category strategies and tactics to ampm franchisees, to the field staff, vendors and other stakeholders with the added charge to facilitate communication, collaboration and strategy development at a series of face to face conferences around the US leading to 94% program executing in the field
  • Successfully introduced 6 new SKUs which protected market share and grew incremental volume by 3%

Category Manager & Buyer, Packaged Beverages (2007 – 2009)
Hired to manage the Packaged Beverage Category which generated $170M in sales and was the number
one destination category for the chain

  • Led the pricing, promotions, placement and assortment strategy for packaged beverage category which maximized sales and profit for both ampm and the franchisee contingent
  • Developed promotional and advertising programs for radio, online, and point-of-sale which helped grow sales by 5% in 2007, outpacing the competition
  • Negotiated yearly contracts with 8 major suppliers (including Coke and Pepsi) which resulted in a $20MM reduction in cost of goods and allowed franchisees to sustain a 40% gross profit margin

BP Retail Marketing Department Analyst (2006 – 2007)
Hired to continuously analyze and communicate overall performance of BP West Coast Marketing Business Unit to various internal stakeholders

BP New Hire Management Program - ARCO/ampm Site ManagerRiverside, California (2005 – 2006)
Managed 12 employees at ARCO/ampm site and grew monthly store sales by 3% to $80K a month

Basic International Development Corporation is a Wall Street financial and advisory organization

Assistant Project Development Manager
Evaluated infrastructure projects in the former Soviet Union, and lead all the initial international communication for Development Manager of a Wall Street Investment Broker

  • Researched and analyzed data on infrastructure projects in the former Soviet Union territories that facilitated further development of three projects
  • Wrote and designed marketing brochures for project developers that resulted in several major contracts for new projects

MARRIOTT GRAND HOTEL Moscow, Russia (1999 – 2001)

Marriott Exclusive VIP Club Coordinator
Managed guest relations and sales for VIP Marriot Exclusive Club for all Marriott Hotels in Moscow

  • Generated $600K per year in incremental sales by leveraging Club assets to members
  • Responsible for event planning, customer service, and sales of hotel events across all 3 properties
  • Awarded as the best employee of the department and promoted in four months


Bachelor of Business Administration, International Marketing, 2005
City University of New York, Baruch College, New York, New York

Associate Degree, Management of Organization, 2002
Russian State University of Humanities, Moscow, Russia