c-store, convenience store, Convenience, Convenient Store, c-store consultancy,c-store consulting, c-store consultant,c-store consultants, Convenient Store Consultants, gas stations, marketing strategy, marketing plans

Linda McKenna-Welch

Business History
Over 20-years industry experience working with all classes of trade in the areas of marketing, training, pricing, and strategic planning. Specializing in human capital optimization in terms of employee job performance and organizational support systems and processes. Clients include the major oils, regionals, small independent convenience store chains, as well as state and national convenience/petroleum associations.

EXPERIENCE

b2b Solutions, LLC, Lake Forest, Illinois (2012 – Present)
Full service consulting company for retailers and suppliers to retail firms.

Consulting Partner, 2012 – Present
Responsible for consulting on training programs, marketing development, and organizational design (OD) work for b2b Solutions.

Convenience Store Coaches (1997 – Present)

Principal & Co-founder – Responsible for the day to day operations

  • Client projects Convenience Store Leadership Academy
  • Client projects
  • Marketing
  • Planning

Employee Performance Strategies, Inc. (1997 – Present)

Principal & Co-founder – Responsible for the day to day operations

  • Client projects
  • Marketing
  • Planning

Mobil Corporation (1988 1997)
Numerous domestic and international marketing and training field and headquarter assignments covering all classes of trade

EDUCATION

Bachelor of Science, Accounting, 1986
Clarion University, Clarion PA

Published
Hire the Best C-Store Employees Interviewing Tactics For Hiring Employees That Can Actually Make You Money (2009)