c-store, convenience store, Convenience, Convenient Store, c-store consultancy,c-store consulting, c-store consultant,c-store consultants, Convenient Store Consultants, gas stations, marketing strategy, marketing plans

Steve Brady

Business History
Results driven Business Development Executive with verifiable track record building relationships, closing new business contracts, and increasing revenue. Demonstrated successes managing large, regional teams responsible for driving sales across the United States. Highly connected within the retail food class of trade, petroleum marketers, CPG supplier community, and active supplier board member of the National Association of Convenience Stores. Exceptional at contract negotiations and supply chain management. Dynamic and motivating leader capable of inspiring sales associates, managers and regional leaders to meet high performance outcomes that include beating set goals, previous records and competitor performance. Expert knowledge of retail automation systems, processes, and applications.


b2b Solutions, LLC, Lake Forest, Illinois
Full service consulting company for retailers and suppliers to retail firms.

Consulting Partner, 2014 to Present
Responsible for working with clients to build sales into the c-store industry, business development, developing effective distribution and supply chain strategies.

McLane Company, Temple, TX (1992 – 2014)
A supply chain services company, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drug stores and military locations and chain restaurants throughout the United States.

VP, Business Development, 2014

  • Directed and oversaw all business development activities and managed customer contract negotiations or all classes of trade. Oversaw the performance outcomes of Three Regional Business Development Managers.

  • Led cross-functional initiatives including coordinating between sales and operations to ensure revenue growth from new and existing business relationships. Developed formal responses to requests for proposals.

  • Developed and monitored all department financial reporting including the annual sales and expense budget. Prepared monthly status reports for executive leadership and managed the department profit and loss. Tracked all industry prospects, purchase estimates, financial conditions and key contract dates.

  • Developed custom supply solutions on MS Applications and ensured supply requests fit business model and capabilities.

VP, Sales, Convenience and Military, 2008 – 2014

  • Led sales force comprising of over 250 associates charged with managing existing convenience and military contracts. (over 12 billion in annual sales)

  • Worked with regional operations leadership to meet convenience and military customer requirements. Negotiated and ensured contract terms and tracked key dates.

  • Collaborated with the legal department to ensure contract and regulatory compliance and partnered with the accounting department on receivables issues.

  • Led centralization of the sales organization and developed more consistent job descriptions for all sales positions. Revised all sales best practices including sales pay grade structure.

  • Implemented succession planning and a bench strength development program as well as a mentor/mentee program. Also created and led a college recruitment and intern program to attract qualified talent.

  • Projected distribution manpower, staffing, weight and cube volumes, transportation expenses and capital demand by developing annual sales budget by customer.

  • Positioned McLane as a military supplier and secured distribution services with four military exchange services by reengineering a complicated military supply model and changing it to a traditional distribution model.

  • Developed overseas distribution model for exporting products to Navy bases worldwide, including the development of secure duty free facilities and duty free licensing status with ATF.

Director, Business Development (2000 – 2009)
Division VP - Sales, Danville, IL (1993 – 2000)
Division VP Sales, Tacoma, WA (1992 – 1993)
National Account Manager, Temple, TX (1990 – 1992)

Other Experience:

Proprietary Brand Manager, Core-Mark International
Corporate Marketing Manager, Dr. Pepper


Eastfield Community College, Mesquite, Tx
30 credit hours completed towards an Associate of Arts Degree.

Kennedy Western University
50 credit hours completed


Convenience Store Hall of Fame Inductee, 2014
Strategic Partner & Member Ambassador, SIGMA (Present)
Supplier Board Member
Trade Show Committee 2011
Manpower Committee Chairman
Convenience Retailing University Advisory Council (Present)