c-store, convenience store, Convenience, Convenient Store, c-store consultancy,c-store consulting, c-store consultant,c-store consultants, Convenient Store Consultants, gas stations, marketing strategy, marketing plans

Terry McKenna

Business History
Over 30-years industry experience working with all classes of trade in the areas of marketing, training, TQM, strategic planning, and organizational design (OD). Specializing in human capital optimization in terms of employee job performance and organizational support systems and processes. Clients include the major oils, regionals, small independent convenience store chains, as well as state and national convenience/petroleum associations.


b2b Solutions, LLC, Lake Forest, Illinois (2012 – Present)
Full service consulting company for retailers and suppliers to retail firms.

Consulting Partner, 2012 – Present
Responsible for consulting on training programs, marketing development, and organizational design (OD) work for b2b Solutions.

Employee Performance Strategies, Inc. (1997 – Present)

Principal & Co-founder Responsible for the day to day operations

  • Client projects
  • Marketing
  • Planning

Identity Theft Protection Services, Inc. (2009 – Present)

President – Responsible for the day to day operations

  • Risk assessment
  • Implement safeguards and measures
  • Develop policies, procedures, and processes
  • Employee training

Mobil Corporation (1979 – 1997)
Numerous domestic and international marketing and training field and headquarter assignments covering all classes of trade


Bachelor of Science, Business Administration, 1978
Clarion University, Clarion PA

Monthly contributor to National Petroleum News (NPN) and Tobacco Retailer

Hire the Best C-Store Employees – Interviewing Tactics For Hiring Employees That Can Actually Make You Money (2009)