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b2b Solutions Information Team Leadership

Patrick Raycroft: Consulting Partner

Patrick RaycroftPatrick has 22 years of IT experience in the manufacturing and convenience retail / petroleum marketing industries. He has extensive experience as part of senior management teams at BP and Amoco. He directed the development and implementation of IT consolidation and integration efforts required to support two successive multi-billion dollar mergers. He managed the design and implementation of Amoco's retail systems including their site networking and card processing platforms. Patrick has also led retail site architecture work, technical due diligence activities for e-business investment opportunities, developed vendor strategies for connecting retail sites globally and executed RFP processes for large network procurement and hosting deals. Patrick holds a Bachelor of Science degree, Mathematics / Computer Science from Purdue University and a Master of Science Degree, Operations Research from DePaul University.


  • Click here to learn more about how b2b Solutions information systems capabilities.
  • Click here to email Pat Raycroft.

Doug Rodewald: Consulting Partner

Doug RodewaldDoug Rodewald brings a unique mix of retail technology, payments and marketing expertise to every client engagement. While focusing on the petroleum c-store industry, Doug's knowledge and expertise have allowed him to work with clients across a variety of industries including general retail, quick service restaurants, online buying groups and online education. Doug is active in many associations including NACS, NACStech and PCATS and has spoken and participated on panels at a number of industry tradeshows. Most recently Doug has been focused on leading the selection and implementation of alternative branded payment products (e.g. non-credit) for petroleum c-store marketers and an online retailer. In addition to assisting marketing organizations identify, source and define new card programs, Doug has assisted many clients assess and refine their overall payment strategies.


  • Click here to learn more about how b2b Solutions information systems capabilities.
  • Click here to email Doug Rodewald.

Ed Collupy: Consulting Partner

Ed CollupyEd has more more than 30 years of retail systems experience in the convenience store and grocery retail channels. Most recently as The Pantry’s Vice President of Information Technology. Ed led The Pantry’s technology plans through their rapid growth from 400 stores to over 1500 stores. He implemented several successful large project initiatives including Point of Sale (POS), Back Office Reporting and Accounting, Workforce Management, and Fuel Pricing systems. Ed has served the industry as Chairman of the Board of Advisors of Conexxus and continues to be a member of their Board of Directors. He has also been a member of VeriFone’s Petroleum Advisory Council, Retalix’ Executive Advisory Board, and in advisory roles on the NACS Technology Council and Conference Education Committee. He is a past recipient of Convenience Store News Top IT Exec of the year recognition. As an active participant in organizations outside the industry, Ed co-founded and is currently the Chairperson of Share The Blessings, Inc., a non-profit with a charter to provide education and clean water with a focus on Ugandan villages.



  • For additional information on Ed Collupy's business history click here.
  • Click here to email Ed Collupy.