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b2b Solutions Foodservice Team Leadership

Deborah Holand: Consulting Partner

Deborah HolandDeborah has over 20 years food industry experience, with specialized expertise in new concept development and turn-around/revitalization situations. She has served in a number of key positions in the foodservice industry, including Steak And Ale Restaurant Concept Management for the Metro Media Group; The New Concept Development Team Eatzi's while at Brinker International; National Director Of Food-Service Operations for Whole Foods Market, Inc.; Director Of Meal Solutions Departments for The Tops Markets Division of Ahold USA Inc.; and President and Founder of Food Sense. Deborah has diverse experience concentrated in business growth strategies, project planning and analysis, menu engineering, labor optimization, cost management, high-impact marketing and visual merchandising. She possesses regional and national experience across all major markets from premier restaurant and specialty gourmet retailers to conventional supermarkets and convenience stores.



Greg Jones: Consulting Partner

Greg JonesGreg has over 40 years of c-store management experience with specialized expertise in developing "Best Practice Process" for all facets of convenience retailing. As President of Retail for Kellam Distributing, he led the growth of a retail start up that resulted in the Shore Stop/Auto Plus chain. He has had profit and loss responsibility at several levels of multi-unit operations including Vice President of Operations at Mini Mart, Inc and Zone Manager for 7-Eleven. His marketing leadership has included Vice President of Merchandising for the 2,500 store Circle K chain, with additional assignments as Director of Business Development and Director of Advertising. At Circle K, in his role as Vice President of Strategic Marketing, he worked closely with Accenture in developing process integration for decision support and category management software. In addition, he was responsible for supply chain management and new concepts, including the development work for self distribution. While Vice President of Marketing at SSP Circle K, his brand experience included the creation of the Stripes Convenience Store brand and the development of The Laredo Taco Company foodservice brand. As a recognized process expert, Greg is a faculty member at CSP's Convenience Retailing University.



Dean Dirks: Consulting Partner

Dean DirksDean has had a long career in foodservice and c-stores that began in his father's grocery stores at age eight (8). He worked his way through college at Safeway. After graduating from Washington State University in 1983, Dean accepted a position in retail foodservice with Marriott. In this role, he supervised branded concepts including Starbucks, Dominoes Pizza, Godfather's and Little Caesars as well as proprietary food service. In 1996, Dean joined West Star as V.P. of Operations. His responsibilities included supervising thirty Shell branded convenience stores and 20 restaurants including Subway, Taco Bell, A&W, Winchell's Donuts, Seattle Best Coffee and a number of proprietary foodservice concepts. After WestStar was sold Dean accepted a position with Balmar Petroleum as the Senior Category Manager, overseeing all categories, including foodservice. In 2006, Dean formed Dirks & Associates focusing on convenience store foodservice. Dean has worked with Arby's, Church's Chicken, Qdoba's as well as many proprietary foodservice concepts.