Jiffy Trip b2b Solutions
Supplier

Consulting Services

b2b Solutions c-store consulting team is uniquely qualified to assist suppliers with penetration of the c-store market. Its members draw from over 500 years of experience gained by working inside the industry at many different levels of management or by working closely with industry leaders (retailers, suppliers and trade associations).

Validation Study

Retailers continue to move to more and more fact-based decision making. At the same time, they remain skeptical of research conducted by manufacturers and service providers. b2b Solutions offers a methodology to conduct the research and document the findings by an independent third party. Once the study is concluded, b2b Solutions also offers that same benefit when presenting the results at various trade meetings and in the trade press.

  • Determine Test Objectives

  • Develop Validation Test Process

  • Determine Number of Locations to be Included

  • The Methodology to Gathering the Necessary Data

  • Develop Appropriate Materials

  • Define Strategy for Approaching Potential Participants for the Project

  • Identify Potential Test Participants

  • Work with You to Solicit Participants

  • Facilitate the Meetings with the Targeted Companies

  • Work with You to Secure Agreements from the Targeted Companies

  • Work with You on an Ongoing Basis During the Test

  • Document the Learning Within Participants

  • Share the Learning Among the Participating Companies

  • Assist Client in Interpreting the Results of the Study

  • Work with You to Develop an Awareness of Results Strategy

Learn More

Foodservice

  • Strategic Planning

  • Mission/Positioning Strategy

  • Business Process Capabilities Assessment, Development and Execution

  • Test/Program Development and Execution

  • Penetration Strategy, Plan Development and Execution

  • Development, Implementation of Proprietary Foodservice Concepts

  • Marketing/Category Strategy

  • Marketing and Promotional Plan

  • Category Management Planning

  • Merchandising Components Design Strategy

  • Operations Planning, Development and Management

  • Program/Product Diagnostic Reviews

  • Advisory Board Membership, Direction and Facilitation

Industry Strategy Development

In many cases both retailers and suppliers find that they need to provide new and existing employees with information regarding the industry. This can include general information on the industry's structure, the issues facing the industry, the industry trends or very specific information on a certain topic such as foodservice.

  • Industry Education

  • Strategic Planning

  • Marketing Strategy

  • Business Strategy

  • Product/Service Placement Strategy

  • Market Analysis

Market Penetration Strategy

  • Brand and Product Awareness

  • Industry-Specific Marketing Materials

  • Advertising and Promotion Plans

  • Test Development

  • Concept Ideas

  • Product Introductions

  • Merchandising Components

  • Valuation Study

  • Trade Show Strategy

  • Industry Networking

  • Client Identification

Strategy

  • Industry Education

  • Strategic Planning

  • Marketing Strategy

  • Business Strategy

  • Product/Service Placement Strategy

  • Market Analysis

Market Research

  • Industry Specific

  • Competitive Benchmarking

  • Attitudinal Research

  • Ultimate Consumer

Tactics

  • Market Penetration

  • Brand and Product Awareness

  • Industry Specific Marketing Materials

  • Advertising and Promotion Plans

  • Test Development

  • Concept Ideas

  • Product Introductions

  • Merchandising Components

  • Valuation Studies

Relationships

  • Industry Networking

  • Advisory Boards

  • Discussion Dialogues

  • Business Communication

  • Client Identification

  • Retailer Focus Groups

Advisory Board

The convenience retail / petroleum marketing industry is in a period of rapid transition and change. Its suppliers must understand the impact of these changes to their business in order to expand their business relationships to the industry. They have to be able to provide solutions to retailers that enhance their business and offer a win-win to all parties. To do that they must have quality time with retailers in settings that promote meaningful dialogue.

  • Maximize your growth potential within the convenience and petroleum channels

  • Begin new or enhance current business relationships with key retailers

  • Allow senior executives to "get into the head" of retail decision-makers

  • Gain valuable retailer input for development of future trade strategies and programs

  • Develop and communicate "Best Practices" to assist existing and new customers to maximize their business potential

  • Offer a continual source of education and internal exposure to the market and changes within it

  • Allow you to have a ready-made test group to access key retailers as marketing and sales issues unfold

  • Provide a vehicle to rotate the Board with potential new customers