consulting group

Retailer

Consulting Services

Beer Category Assessment

The beer category can generate significant sales and profits for convenience retailers. In its 2007 State of the Industry Report, the National Association of Convenience Stores stated beer sales averaged $201,806 and generated $41,137 in gross margin. b2b Solutions is often contacted by retailers when they are not achieving this type results and are not sure why. In many of these cases we have found that performing a Beer Category Assessment (“BCA”) is the best course of action. b2b Solutions BCA process is outlined below.

Phase 1 - Pre-Visit

Our knowledgable industry consultants will:

Analyze existing your sales and margin data
Request and analyze data from you distributors
Review your existing beer category strategy and positioning

Phase 2 - On-Site Review

Our beer category specialist will:

Visit your location(s)
Meet with the appropriate personnel
Observe and critique current practices and procedures
Tour the competition in each selected location’s trading area

Phase 3 - Documentation

b2b Solutions will provide:

Report of on-site findings
Provide full-color schematic
Develop successful pricing strategies
Recommend distribution change and placement
Validate authorization and discontinuation criteria

Phase 4 - Implementation (Optional)

b2b Solutions will work with you to:

Develop detailed action plan and timetable
Agree on roles and accountabilities
Implement the plan

Learn how b2b Solutions can help you grow your business profitably.