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Consulting Services

Beer Category Assessment

The beer category can generate significant sales and profits for convenience retailers. In its 2007 State of the Industry Report, the National Association of Convenience Stores stated beer sales averaged $201,806 and generated $41,137 in gross margin. b2b Solutions is often contacted by retailers when they are not achieving this type results and are not sure why. In many of these cases we have found that performing a Beer Category Assessment (“BCA”) is the best course of action. b2b Solutions BCA process is outlined below.

Our knowledgable industry consultants will:

  • Analyze existing your sales and margin data
  • Request and analyze data from you distributors
  • Review your existing beer category strategy and positioning

Our beer category specialist will:

  • Visit your location(s)
  • Meet with the appropriate personnel
  • Observe and critique current practices and procedures
  • Tour the competition in each selected location’s trading area

b2b Solutions will provide:

  • Report of on-site findings
  • Provide full-color schematic
  • Develop successful pricing strategies
  • Recommend distribution change and placement
  • Validate authorization and discontinuation criteria

b2b Solutions will work with you to:

  • Develop detailed action plan and timetable
  • Agree on roles and accountabilities
  • Implement the plan

Learn how b2b Solutions can help you grow your business profitably.

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