consulting group

Convenience Store Chain Case Study

  • Project Highlights

    • Client: 29-Store Convenience Chain

    • Project category: Operational Assessment

    Project Overview

    b2b Solutions engages with clients to develop proprietary foodservice offers, incorporating all aspects of a successful design and execution. Phase One is a review of the company’s market to determine the food offer that would best meet consumer needs. In addition, a through review of current capabilities, process and systems is undertaken.  Phase Two incorporates the full development of menu and recipes, along with identification of all integral supporting aspects of technology, equipment and customer communication.  Phase Three involves development of multiple human resource functions such as to labor scheduling, skills training, and follow up necessary to insure excellence of execution and customer satisfaction.

    b2b Solutions executed a full development plan and launch for a chain’s new prototype store aspiring to attract foodservice consumers desiring a new, relevant, and most important, craveable, menu, with a fresh design.


    • Reviewed strategic plan.

    • Full market review to assess opportunities.

    • Examined the current information systems and their applicability for the size and needs of the organization, especially due to the projected foodservice offer.

    • Reviewed the reports being generated and how they were being utilized by the chain’s management.

    • Reviewed current labor model.

    • Assisted in development of Pro Forma.

    • Facilitated and assisted in development of internal and external designs, including all branding elements.

    • Foodservice: - Developed menu concepts and full recipe development. - Developed program features for self-ordering kiosks and product flow. - Assembled food shots for kiosks. - Developed a full list of equipment for foodservice. - Developed all food related operational processes including inventory ordering and management, food safety, checklists, build to’s and training.

    • Evaluated all mid-level and senior corporate staff.


    • Documented our findings and recommendations in a report for the company.

    • Formalized corporate culture guidelines.

    • Completed a labor and hours model.

    • Finalized Pro Forma.

    • Complete foodservice program.

    • Worked with design firm on all aspects of store exterior and interior.

    • Supply chain selection assistance.

    • Management process and systems.

    • Go Live support upon new prototype launch.