Client: City Economic Development Department
Project category: Retailer Solutions , Operational Assessments
b2b Solutions worked with a city’s Economic Development department to provide information to the city and selected c-stores within its borders on how to improve their appearance and performance. The city selected four locations to participate in the project. Each was individually owned and operated. Two of b2b Solutions c-store consultant team were appointed to work with the retailer.
Actions by Our C-Store Consultants Included
Assessed the exterior and interior images of the locations and provided a number of easy to do and low cost alternatives.
Evaluated store layouts and provided alternatives to allow improved traffic patterns and more efficient queuing. This included several safety issues.
Provided alternative category layouts to improve category adjacencies and space to estimated sales allocation.
Reviewed product sourcing and offered alternatives to lower the total cost of acquisition.
Examined current product selection and inventory levels and recommended changes in SKUS being carried and the investment in categories and individual items.
Shared product planogram examples include top selling items by category in the market.
Provided pricing and margins guidelines by category.
Discussed and documented alternative positioning.