b2b Solutions Marketing Assessment will improve your marketing effectiveness
Analyze Marketing data and positioning.
On site analysis of your locations’ layouts and merchandising and customer communication.
Document findings and action steps to increase sales and GP$
b2b Solutions is often contacted by c-store retailers when they are not achieving the Sales or Gross Profit Margin results they expect and unsure why or how best to improve.
b2b Solutions Marketing Assessment process was developed to determine the issues and document the actions steps to necessary to achieve increased sales and GP$ profitability. Areas covered include but are not limited to the following:
Marketing Strategy Assessment
Target Customer Review
Marketing Sales Analysis
Store Layout/ Strategic Category Placement
Days of Inventory on Hand (by Store/by Category) Analysis
Promotional Plans Analysis
Gross Margin Percentage and Dollar Analysis
Customer Communication Strategy/Tactics
Supply Chain Evaluation
Category Marketing Plans
Product Pricing Strategies
Category Correlation Analysis
Key Performance Indicator Development and Analysis
Ongoing Marketing Plan Monitoring and Guidance