executive boardroom

Our Team

Jerry Weiner

Consulting Partner

Business History

Jerry has 45 years’ experience in the R&D of food service programs and has managed operations of proprietary/ branded food service programs for convenience stores and restaurants. Jerry has negotiated contracts for food and beverage products, equipment, and the distribution of goods and services. Managed several branded programs such as; KFC, Taco Bell, Pizza Hut, TCBY, Nathans, Orion Foods, and Subway.


b2b SOLUTIONS, LLC, Lake Forest, Illinois
Full service consulting company for retailers and suppliers to retail firms.

Consulting Partner, 2016 – Present
Responsible for R&D of proprietary food service programs from concept development to layout, equipment selection, menu development, and assistance with training, opening and operational guidance.

      • Worked with retailers to ensure successful food service operations including evaluating their current programs.
      • Developed new complete foodservice
      • Developed work plans, sales/profit analysis, and operational processes.


A family owned and operated Convenience Store Chain with 60 retail operations.

VP of Food Service (2007 – 2015)
Responsible for development of all food service programs including R&D, profitability, and marketing.

      • Was asked to return to Rutter’s to design and implement a proprietary food service program that, once completed, delivered a 35% increase over their existing program. Including; menu design, recipe development, process development, and systems to monitor profitability.
      • Negotiated all vendor contracts for goods and services needed to execute the programs
      • Developed the marketing plan to deliver steady growth and continuous new item introductions to create trial.


MAPCO, Nashville, TN, A Division of Delek US.
A chain of over 500 Convenience Stores located in 5 southern states

Director of Food Service (2005 – 2007)

      • Completed the design and implementation of a proprietary food service program that was part of the narrative that assisted the company in their ISP offering.
      • Re-negotiated contracts in food, coffee, and fountain programs in existing stores that made all programs more profitable
      • Worked on their new concept store design that was ultimately adopted for rollout to all markets
      • Once ISP was issued, company embarked on significant growth through acquisition. Worked on implementing existing food service programs into acquired chains as well as improving programs that were already in some of these locations.


A family owned and operated Convenience Store Chain with 60 retail operations.

VP of Food Service (1997 – 2005)
Responsible for development of all food service programs including R&D, profitability, and marketing.

      • Was charged with developing a food service program designed to successfully compete with Sheetz and WaWa, which were two chains that had entered their markets.
      • Re-designed their existing food service offering to ensure growth and profitability.
      • Re-designed their coffee and fountain programs to better compliment the food offering to increase check average and profits.
      • Realized growth of 300% from new programs in food, coffee, and fountain over existing offers.


A convenience store chain of 350 stores operating in 5 states

Director of Food Service (1994 – 1997)
Responsible for the development and operation of food, coffee, and fountain programs.

      • Company had no real food offering and several stores didn’t have coffee.
      • Designed and implemented food programs to 50% of locations
      • Designed and implemented coffee programs so 90% of locations were able to offer it.


Marriott (Host Division), Newark, NJ
A chain of hotels and contract feeding operations

Director of Food and Beverage (1989 – 1994)

      • Operated 5 bars, one main restaurant, and 14 satellite food operations in Newark Airport
      • Increased annual sales volume from 12MM to over 14MM. While reducing labor by 500 hours and reduced food cost by 1.5% and liquor cost by .5%


Two Years of College
State University of New York in Farmingdale

High School Graduate

Military Service
1966-1970 USAF worked on Minuteman Missiles, honorably discharged

Professional Affiliations

National Association of Convenience Stores

Food Service Committee
Speaker at several NACS events
On advisory boards of three product manufacturers



  • Best New Food Service concept – CS Decisions
  • Leaders in Food Service Award – CSP
  • Food Service innovator of the year – CS News
  • Best Prepared Foods Innovator – CS News
  • Food Service Innovator of the year – CS News
  • Best New Food Service Program – CS News