Validation Study
Retailers continue to move to more and more fact-based decision making. At the same time, they remain skeptical of research conducted by manufacturers and service providers. b2b Solutions offers a methodology to conduct the research and document the findings by an independent third party. Once the study is concluded, b2b Solutions also offers that same benefit when presenting the results at various trade meetings and in the trade press.
Determine Test Objectives
Develop Validation Test Process
Determine Number of Locations to be Included
The Methodology to Gathering the Necessary Data
Develop Appropriate Materials
Define Strategy for Approaching Potential Participants for the Project
Identify Potential Test Participants
Work with You to Solicit Participants
Facilitate the Meetings with the Targeted Companies
Work with You to Secure Agreements from the Targeted Companies
Work with You on an Ongoing Basis During the Test
Document the Learning Within Participants
Share the Learning Among the Participating Companies
Assist Client in Interpreting the Results of the Study
Work with You to Develop an Awareness of Results Strategy
Foodservice
Strategic Planning
Mission/Positioning Strategy
Business Process Capabilities Assessment, Development and Execution
Test/Program Development and Execution
Penetration Strategy, Plan Development and Execution
Development, Implementation of Proprietary Foodservice Concepts
Marketing/Category Strategy
Marketing and Promotional Plan
Category Management Planning
Merchandising Components Design Strategy
Operations Planning, Development and Management
Program/Product Diagnostic Reviews
Advisory Board Membership, Direction and Facilitation
Industry Strategy Development
In many cases both retailers and suppliers find that they need to provide new and existing employees with information regarding the industry. This can include general information on the industry's structure, the issues facing the industry, the industry trends or very specific information on a certain topic such as foodservice.
Industry Education
Strategic Planning
Marketing Strategy
Business Strategy
Product/Service Placement Strategy
Market Analysis
Market Penetration Strategy
Brand and Product Awareness
Industry-Specific Marketing Materials
Advertising and Promotion Plans
Test Development
Concept Ideas
Product Introductions
Merchandising Components
Valuation Study
Trade Show Strategy
Industry Networking
Client Identification
Strategy
Industry Education
Strategic Planning
Marketing Strategy
Business Strategy
Product/Service Placement Strategy
Market Analysis
Market Research
Industry Specific
Competitive Benchmarking
Attitudinal Research
Ultimate Consumer
Tactics
Market Penetration
Brand and Product Awareness
Industry Specific Marketing Materials
Advertising and Promotion Plans
Test Development
Concept Ideas
Product Introductions
Merchandising Components
Valuation Studies
Relationships
Industry Networking
Advisory Boards
Discussion Dialogues
Business Communication
Client Identification
Retailer Focus Groups
Advisory Board
The convenience retail / petroleum marketing industry is in a period of rapid transition and change. Its suppliers must understand the impact of these changes to their business in order to expand their business relationships to the industry. They have to be able to provide solutions to retailers that enhance their business and offer a win-win to all parties. To do that they must have quality time with retailers in settings that promote meaningful dialogue.
Maximize your growth potential within the convenience and petroleum channels
Begin new or enhance current business relationships with key retailers
Allow senior executives to "get into the head" of retail decision-makers
Gain valuable retailer input for development of future trade strategies and programs
Develop and communicate "Best Practices" to assist existing and new customers to maximize their business potential
Offer a continual source of education and internal exposure to the market and changes within it
Allow you to have a ready-made test group to access key retailers as marketing and sales issues unfold
Provide a vehicle to rotate the Board with potential new customers