consulting group

Retailer

Consulting Services

Tobacco Category Assessment

The Cigarette and Other Tobacco Products categories can generate very significant sales and profits for convenience retailers. In its 2017 State of the Industry Report, the National Association of Convenience Stores stated tobacco sales (cigarettes and other tobacco products) averaged $661,540 and generated $100,425 in gross margin. When b2b Solutions is contacted by retailers we have found that performing a Tobacco Category Assessment (“TCA”) is the best course of action. b2b Solutions TCA process is outlined below.

Phase 1 - Pre-Visit

Our knowledgable industry consultants will:

Analyze your existing sales and margin data
Request and analyze your existing tobacco contracts
Review your existing tobacco category strategy and positioning
Request and analyze your movement and cost data from you distributors

Phase 2 - On-Site Review

Our tobacco category specialist will:

Visit your location(s)
Meet with the appropriate personnel
Observe and critique current practices and procedures
Tour the competition in each selected location’s trading area

Phase 3 - Documentation

b2b Solutions will provide:

Report of on-site findings
Provide overall category layouts
Develop successful pricing strategies

Phase 4 - Implementation (Optional)

b2b Solutions will work with you to:

Agree on roles and accountabilities
Develop detailed action plan and timetable
Work with you to ensure successful implement of the plan

Learn how b2b Solutions can help you grow your business profitably.