Category Management in Your C-StoreSmall Store Training Program
Key Learning Components
Our 11- module online program begins with an overview of retailer strategy and category management, with a focus on C-Stores.
Then it delves into what you need to do as a C-Store owner/operator to strategically set up your business through category roles and strategies assignments, understanding the data sources you have access to, analyzing your categories (including product assortment, placement, pricing and promotion) and developing a category plan.
At the end of the program you will have an action plan ready to implement in your store(s).
Each module includes 1) online video training, a hands-on workshop for an interactive learning experience; and 2) knowledge checks to confirm your understanding of the content. The program will take approximately 12 hours to complete.
Retailer Strategy in the Convenience Channel
Category Management in the Convenience Channel
Category Definition & Segmentation
Category Roles & Strategies
Understanding & Using Data
How to Read and Affect Your Income Statement
Efficient Assortment Process & Analytics
Pricing Strategy & Analytics
Promotion Strategy & Analytics
To explain how Retailer strategy drives the overall category management process for C-Stores and create the overall retail strategy for your C-Store(s)
To list the steps of the category management process and explain how each step plays an important role for your C-Store(s)
To describe how categories are defined and segmented and determine the best approach for your C-Store(s) based on store characteristics
To assign category roles and strategies based on your target Shoppers and your most important categories
To understand the key category management data sources, including how they are used and where you can get access to them
To develop an understanding of your income statement and how your decisions affect sales, cost of goods sold and profit for your C-Store(s)
To develop the skills to analyze a category, interpret data and ask fact-based questions of your Suppliers
To make strategic decisions for your C-Store(s) as it relates to efficient assortment, space management, pricing and promotion
What’s Included in the Online Training Program?
12 months access to the program in Category Management Knowledge Group’s Online Training & Resource Center
A downloadable Resource Guide for you to review materials, take notes, complete workshops and develop your action plan
Printable certificate upon completion of program